According to John Engle in an article from johneengle.com/marketing-secrets-network-marketing-pros/ here are some marketing secrets that we found very helpful. We wanted to share them with you. Thanks, John!
#1 – Network Marketing Professionals Know Their Target Market
You MUST understand your audience best suited for your small business opportunity. You must be in touch with their needs, there inner most desires for change. You must know what drives them to want to better their life.
Knowing the people that would like to lead a different, more satisfying life will help you succeed in network marketing.
#2 – Have Your “Why” Established
This is very important. This is your major driving force, your reason WHY you decided to make a move and become a network marketer. It could be family, financial freedom or even time freedom. Make sure it is strong and you have it written down in a place that you can look at it on those days when speed bumps seem to appear around every corner.
If your ‘Why’ isn’t big enough to keep you driven, then I am sorry to let you know, statistics state that the chances of you continuing on are NOT in your favor.
#3 – Network Marketers Do NOT Chase Family and Friends
One of the first things that most network marketing companies have you do, when you join them, is ask you to create a list of ALL your family and friends so you can reach out to them with your home-based business opportunity. This list of names is known as your warm market.
The worst thing you could ever do for your personal life and friendships would be to make your future meetings awkward. It is suggested to leave your friends and family approach tucked away, for just a little while, at least until you understand proper network marketing prospecting and recruiting better (if you have the support and backing of an experienced network marketer there with you, then go for it).
For some eye-opening and educational teaching, follow the link for the High-Energy & Authoritative Network Marketing Invitation Process – where the secret formula of the Network Marketing Pros will be Revealed!
To make it clear, DO NOT EVER chase, beg, guilt or even attempt to convince anyone, especially your warm market to join your opportunity. When you decide the time is right and your approach is warranted, it is suggested by the network marketing pros to see if your family or friends are open to your home-based, small business opportunity.
The network marketing professional will never chase their family members or friends attempting to convince them that this is the best opportunity to cross their paths since the invention of the wheel.
#4 – Choose ONLY a Couple of Marketing Strategies to Master at a Time
Don’t overwhelm yourself with trying to accomplish too many marketing projects at one time. Like any network marketing business, there is a learning curve to overcome, so be patient and hang in there. It is common-place to get discouraged, but your success will be won through tenacity and perseverance.
See what other successful network marketing pros are doing and learn from their successes. Doing this will cause you to begin mimicking the way that the successful marketing professional acts or thinks. Ultimately, doing this can lead to a higher success rate overall.
#5 – Personal Development – NEVER Stop Educating Yourself
YOU must put in the time to work on yourself daily. The top leaders and top income earners in today’s network marketing world are also top learners. These network marketing professionals are avid readers with a daily ritual of self improvement. If you were to research any of these leaders, you will discover that they have a sizable bookshelf of accomplished reading.
Simply put, if you take a look at any one who’s made any significant amount of money in this network marketing industry, you will be assured that they work on their personal development daily and have the library to back it up.
#6 – Include Social Media in Your Everyday Business Activities
Are you still skeptical about the power of social media marketing to aid in the increased the exposure of your business? It has been stated that social media may soon drive MORE traffic to your website than SEO. For more information, follow the link to Insider Information… Social Media May Soon Drive More Traffic Than SEO!
If your online business does not have a social media program in place to help spread the word about your business, then you are missing out. The basis of any good marketing strategy would be to include social media in your daily business activities. There are many locations to begin the building of your business relationships… one good place to start would be to focus on Facebook groups within your niche.
#7 – Network Marketing Professionals Stay Consistent
Consistency in network marketing is a must. Create a plan, write it down as a To-Do List and remain consistent. You MUST be consistent in your actions… without actions on a consistent basis, your business will fail.
When posting content, consistency is key. Not only for better SEO rankings with the major search engines, but when your followers see you posting at a certain time, they come to expect it. If you want your followers to remain loyal, you MUST remain consistent.
Even if you are not seeing the results that you want in your network marketing business, don’t give up. Some days will be tougher than others… keep in mind that virtually every network marketing pro had thoughts of doubt at one time or another, but they kept pushing on, which brings me to my next tip.
#8 – Do NOT Ever Quit!
The ONLY way you can ever fail in network marketing is by quitting. This might sound cliche, but it is true. The successful network marketing professional’s of today at one time or another, had thoughts of quitting but didn’t, and that’s why they are where they are now… TOP INCOME EARNERS!
Network marketing does take time, but be assured the Results WILL SOON Follow!
#9 – Network Marketers MUST Provide Value to Their Prospects
Listen CAREFULLY… we as network marketers are in the people business “People Don’t Join a Business – They Join YOU!” Learn MORE here: How to Invite Prospects into Your Network Marketing Business.
I’m sure that there is someone in your life that you like, trust and look up to. If this person were to say to use a particular product that will help you shed those last few unwanted pounds, wouldn’t you give it a go if you were told it would accomplish what you desire?
To get to the point… one important way to build trust from your readers would be to provide value-based content that your audience can benefit from. Providing this worthwhile information will create a spellbinding magnetism causing your audience to develop a thirst for more. This action alone will build trust and in turn your readers will begin to like you and look up to you as an authority in your niche.
Over-Deliver as it is said in the network marketing world. If you’ve heard of attraction marketing, you will know that one of the rules that attraction marketing is based on is value, to over-deliver beyond the readers expectations.