How to Network

According to Forbes.com and Andrew Vest,

“Most people attend networking events to gain something: job leads, referrals, exposure, connections, opportunities to grow their business. Having organized more than 50 networking events over the past 10 years, I’ve seen plenty of these people leave disappointed, dismissing networking as a complete waste of time.

But I’ve also seen the opposite. I’ve seen people walk out with a handful of business cards feeling happy, inspired and excited. The major difference between these two groups of people is this: the people who leave on a high note are those who attend with just one goal in mind — to figure out how they can help others in the room.

True networking occurs when there’s an understanding that everyone in the room has equal value. In its purest form, it’s about people enjoying other people, communicating passions and connecting with others who share those passions. It’s about listening, figuring out what others need and connecting them with people you think can help, without any designs for personal gain. The most successful networkers build genuine relationships and give more than they receive. They go beyond thinking, “What’s in it for me?” to ask “How can I help?”

To follow their approach, here are eight ways to network successfully and have fun doing it.

Start networking before you need it.

Seasoned networkers can smell the stench of desperation from across the room. People can sense when someone is only out to help himself. Tip-offs ranging from a panicked look in the eyes to a portfolio brimming with resumes will send them running in the other direction. On the other hand, by networking when you have no ulterior motive, you can begin to build relationships and a reputation for being generous rather than self-serving.”

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